In today’s digital age, businesses need to have a strong online presence in order to compete. One of the most important aspects of a strong online presence is a well-written blog. A blog can help businesses to attract new customers, build relationships with existing customers, and generate leads.

However, writing a blog can be time-consuming and challenging. That’s where Google’s Bard comes in. Bard is a large language model from Google AI, trained on a massive dataset of text and code. Bard can generate text, translate languages, write different kinds of creative content, and answer your questions in an informative way.

In this article, we will discuss how to use Bard as a copywriter for business website blogs. We will cover the following topics:

  • How to get started with Bard
  • Legal considerations
  • Tips and tricks
  • How to obtain a license or permission to use Bard

How to Get Started with Bard

To get started with Bard, you will need to create a Google Cloud Platform account. Once you have created an account, you can enable the Bard API.

To enable the Bard API, follow these steps:

  1. Go to the Google Cloud Platform Console.
  2. Click the “APIs & Services” tab.
  3. Click the “Library” tab.
  4. Search for “Bard”.
  5. Click the “Enable” button.

Once you have enabled the Bard API, you can start using Bard to generate text.

Legal Considerations

When using Bard to generate text for your business website blog, there are a few legal considerations that you need to be aware of.

First, you need to make sure that you have the legal right to use the text that Bard generates. If you are using Bard to generate text for a commercial purpose, you will need to obtain a license from Google.

Second, you need to make sure that the text that Bard generates is accurate and truthful. You are responsible for the content of the text that Bard generates, so you need to make sure that it is not defamatory or misleading.

Tips and Tricks

Here are a few tips and tricks for using Bard to generate text for your business website blog:

  • Be specific in your instructions. The more specific you are in your instructions to Bard, the better the quality of the text that it will generate. For example, instead of asking Bard to “write a blog post about SEO,” you could ask Bard to “write a blog post about SEO that is 1,000 words long and targets the keyword ‘keyword1’.”
  • Use keywords. When you are instructing Bard to generate text, be sure to include relevant keywords. This will help Bard to generate text that is relevant to your business and your target audience.
  • Use examples. If you can provide Bard with examples of the type of text that you are looking for, it will be able to generate better quality text. For example, if you are asking Bard to write a blog post about SEO, you could provide it with examples of other SEO blog posts that you like.
  • Proofread the text. Once Bard has generated the text, be sure to proofread it carefully before publishing it. This will help to ensure that the text is accurate and free of errors.

How to Obtain a License or Permission to Use Bard

To obtain a license or permission to use Bard to write copy for your website’s blog, you can contact Google Cloud Platform sales. They will be able to help you determine the best licensing option for your needs.


Google’s Bard is a powerful tool that can be used to generate high-quality text for your business website blog. By following the tips and tricks in this article, you can use Bard to create engaging and informative content that will help you to attract new customers and grow your business.